Analysis of the shampoo market

Résumé du document

Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on people's life. Nowadays, the shampoo market has an increasingly fierce competition of brands which keep trying to gain more market shares. According to the different customer demands, Pantene Pro-V has a new product available in the market. Pantene Pro-V is a brand of hair care products owned by Procter & Gamble (P&G); it is the brand's best-known product.
We will study the overall shampoo market situation in order to provide information on Pantene's new product. Therefore, this analysis of the new product is based on the information of the market, product distribution, trends and competitive brands.
The paper is divided into three parts. The market review (written by Tongqing Huang) contains an analysis of major trends affecting the market, the performance of the market and the consumers purchasing behavior. The product review (written by Xiaoxiao Ma) addresses the different types of shampoo products currently available, innovations, manufacturing processes and distribution trends. Finally, the analysis of the competition includes an analysis of the other brands' productions, the major competitors' strengths and weaknesses.