Strategy analysis for the company chemical industry Rhone-Poulenc

Résumé du document

The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market.

It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector was split according to product and geographic region, which led to a break down in communication among managers and employees.

Rhone-Poulenc has to rethink its overall organization in order to achieve global synergy within its business by:
1)An unique headquarter with 2 subsidiaries in relation to the countries
2)A better attention to products line