The implementation of Kosta Boda in the French market

Résumé du document

Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of luxury, originality, and strong values.

They are implanted, among others, in US where they made 20% of their turnover (60% in Sweden) and in 20 other countries. Although already selling products in France, Kosta Boda would like to extend their enterprise to reach a new market. The development of the decoration market in France will allow to Kosta Boda to get in a dynamic market and growing. This market in 2007 represented a turnover of 5.3 billion Euros (approximately 15% of the market for household equipment, according to a survey of Eurostaf), and in 2010 it is estimated between 7 and 10 billion Euros.

To set the strategy for implementing Kosta Boda in France, you will find in this portfolio talking about the an internal and external analysis of the company, an environmental analysis including the intensity of competition, and goals to achieve. We will also study the ideal target for the development of the company, and we will present you our recommendations about the best tools to use in the French market to be known by consumers.