Luxury goods in China
Rapport de stage - 4 pages - Stratégie
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...
The Distribution Channel
Rapport de stage - 64 pages - Stratégie
A distribution channel is a way of delivering goods and services between the manufacturers and the customers. The distribution channel is chosen to cover the widest possible target market Choices of the decisions about the product (definition, caracteristics, packaging…) What is the...
Crédit Agricole - Consumer Finance
Rapport de stage - 39 pages - Stratégie
Le crédit est un rouage essentiel de toute économie moderne : en permettant au plus grand nombre d'anticiper l'achat de biens d'équipement, il contribue à la production en série qui entraîne un abaissement généralisé des coûts de fabrication et donc des prix de vente. Ainsi, même ceux qui...
Business Ethics: Dior
Rapport de stage - 10 pages - Stratégie
Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the...
The implementation of Kosta Boda in the French market
Rapport de stage - 15 pages - Stratégie
Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of luxury,...
Operation Management
Rapport de stage - 8 pages - Stratégie
“There have been many significant changes in operations management during the past few years, involving such aspects as quality, reduction in inventory and costs, improving delivery and lead times.” We are going to discuss these changes, the consequences and expectations for Operations...
Multinational business and globalization
Rapport de stage - 6 pages - Stratégie
Above all, let's start by explaining what globalization is. Many definitions exist some are too minimalist, others too general. The term used to describe the current state of the global economy has become a fashionable word. We retain that: “Globalization is a process (or set of...
Integration of E-business within the company - The Redoute
Rapport de stage - 12 pages - Stratégie
The Redoute was created in the 1820s. In the past, it was a company specialized in woolen shadowing. Its founder, Charles Pollet, named it in honor of the street where the company was originally implanted, it was the street of “The Redoute”, in Roubaix, in the North of France. For more...
Conduite d'un projet commercial chez BNP Paribas: relancer les crédits à la consommation chez les jeunes
Rapport de stage - 47 pages - Stratégie
Activités: Elles reposent sur 3 métiers principaux qui sont : - la banque de détail - la banque de financement et d'investissement - les solutions d'investissement Valeurs: Les quatre étoiles se transformant en une hirondelle symbolisent les valeurs de BNP Paribas, qui sont l'engagement,...
Rapport de stage au sein du groupe Office Chérifien des Phosphates au Maroc
Rapport de stage - 21 pages - Stratégie
Le Groupe Office Chérifien des Phosphates opère dans le domaine de l'industrie des phosphates et de ses produits dérivés. Matière naturelle, le phosphate est utilisé principalement dans la fabrication des engrais : 85 % du phosphate extrait dans le monde sont destinés à la production des...
Pilotage de projet au sein du secteur industriel : optimiser la production de boomerang sur deux centres d'usinage (2011)
Rapport de stage - 6 pages - Stratégie
Ce projet avait pour but de faire l'étude d'un ancien système d'usinage (fraiseuse des années 70), et d'en réaliser un nouveau sur deux machines à commandes numériques : réalisation de boomerang initialement à plat sera faite verticalement et construction de deux tables...
Walmart Overseas: An analysis
Rapport de stage - 13 pages - Stratégie
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
Stage au sein de la Fnac: démarche commerciale et recherche de rentabilité (2008-2009)
Rapport de stage - 15 pages - Stratégie
Deux amis passionnés de photo, André Essel et Max Théret, créent en 1954 la F.N.A.C., Fédération Nationale d'Achat des Cadres, dans un appartement du boulevard Sébastopol. Les commerces agréés Fnac s'engagent alors à proposer des prix inférieurs de 10 à 25 % à ceux des concurrents. Dès le...
Stage effectué au service des entreprises de la Banque de France (2010)
Rapport de stage - 2 pages - Stratégie
De manière brève et précise, il est possible de regrouper l'ensemble des missions et activités de la Banque de France autour de trois points distincts : la stabilité monétaire, la stabilité financière au titre de sa participation à l'Eurosystème comme de sa responsabilité de banque centrale...
MaxRoam analysis
Rapport de stage - 10 pages - Stratégie
MaxRoam is a service provided by Cubic Telecom, a global mobile communications company. Actually, MaxRoam is a small agency based in Ireland, which employs currently less than 20 people. MaxRoam was the first to sell micro Sims for iPads, beating all the big telecommunications companies. MaxRoam...
Dossier PDUC BTS MUC : la mise en place d'un plan de formation
Rapport de stage - 10 pages - Stratégie
- Pour le groupe, la cliente est au coeur de toutes les préoccupations, avec le marketing direct ainsi que la création d'une offre différenciée, innovante et attractive en adéquation avec les tendances de la saison et les attentes exprimées par les clientes des enseignes. - Le groupe, depuis...
Etude de cas - l'entreprise Gallagher Europe
Rapport de stage - 22 pages - Stratégie
L'entreprise Veldman & D., du nom de ses créateurs, devenue par la suite l'entreprise commerciale internationale Gallagher Europe, a été créée en 1978 et fête cette année ses 30 ans. Il s'agit d'une société à responsabilité limitée dont l'actuel PDG (depuis deux ans) est M. Meindert D. (le...
Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE
Rapport de stage - 37 pages - Stratégie
Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial machines) with a...
Rapport de stage : projet marketing chez Célio
Rapport de stage - 25 pages - Stratégie
L'homme Sportwear aime les jeans, les pantalons en toile et les tee-shirts. Il recherche dans ses vêtements du confort, et de la décontraction en week-end comme dans la semaine tout en restant tendance. L'homme Casual, est urbain et chic sans être classique. N'hésitant pas à mélanger...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Rapport de stage - 60 pages - Stratégie
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
De l'élaboration au déploiement de la stratégie Renault
Rapport de stage - 39 pages - Stratégie
Renault, la première marque en notoriété spontanée de France, n'est plus une entreprise à présenter (enquête de la TNS Sofres). En effet, depuis de longues années la marque a accompagné les Français dans les changements qui sont survenus : les deux guerres mondiales, la banalisation de...
Stratégie de la maison Baccarat (2009-2010)
Rapport de stage - 22 pages - Stratégie
« Baccarat, ce n'est pas seulement un très beau verre, un lustre magnifique ou un bijou d'exception. C'est un univers à lui tout seul, riche et subtil, un supplément d'âme esthétique et authentique. » (Citation dans le CD-ROM formation bijoux) J'ai effectué un stage de deux mois au sein de la...
International Strategic management: Coach Incorporation
Rapport de stage - 21 pages - Stratégie
Two types of customers: The consumers = products directly sold to the customers The department stores = buy wholesale products Two clear consumer targets: Consumers with high purchase power = Buy the products for their design, style(full-price stores) Buy various products per year =...
British airways SWOT and PESTL analysis
Rapport de stage - 44 pages - Stratégie
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...
Strategy analysis for the company chemical industry Rhone-Poulenc
Rapport de stage - 52 pages - Stratégie
The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector was...
Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication
Rapport de stage - 4 pages - Stratégie
By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In...
McDonald's: Strategic challenge and SWOT analysis
Rapport de stage - 47 pages - Stratégie
In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...
McDonald's Company profile and SWOT analysis
Rapport de stage - 28 pages - Stratégie
Largest fast food chain in the world Our focus: - McDonald's America - McDonald's Thailand Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of “speedee service system”. The fast food chain is currently...
The changing meaning of luxury in Europe
Rapport de stage - 50 pages - Stratégie
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...
How L'Oreal will deal with the crisis?
Rapport de stage - 20 pages - Stratégie
I)Presentation and history of the company II)Strategy and marketing position of the company III) Internationalization IV)Previsions and future strategy Our mission is to help men and women of the whole world to realize this pursuit in order to express completely their personality. This...