Context: Our firm, SYNERGIA is a medium-sized company that makes environmentally friendly cosmetics - cosmetics cover different and important sectors of goods such as make-up, alcoholic fragrance, beauty and care products, hair care, body products (…) We operate, up to this present-day, nationally with a well developed distribution network, which together create, manufacture and then distribute our cosmetics to a broad range of customers, that perceive each of our actions as being different from our main competitors: Weleda, Greenpeople, Bentley organics, Suki, etc. A set of actions should be implemented where our competitive advantage lies in. Purpose: Finding out the healthy situation of SYNERGIA, our CEO would like to encourage its growth by a nationally or even internationally expansion. The purpose of this report is to analyze the potential changes that we would have to operate in terms of strategy as increasing our market size and value.
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