International development: Renault-Nissan Alliance

Résumé du document

Offer diversity
1) Expansion of their ranges of products
Component and platform sharing
2) Internationalization of sales
Manufacturing advantages
1)Taking the most of each production system
- Increased Renault's productivity by 15%
2)Creation of the AIMS which will be used in India and Morocco plants
3) Using plants for both companies

- Founded in 1933
- Multi-national car manufacturer in Japan
- Net income of $ 2.58 billion USD and 183.336 employees
- 70-80's: Development in the US market
- Main strength: Technological competence
- Main competitors: Toyota
- Eight years of downturn: low margins, high purchasing costs
- Comparison with Renault: strong presence aboard