Rapport et présentation de l'entreprise Jean's Pipito dans le cadre d'un stage commercial

Extraits

[...] < number > A.C.R.C Prêt-à-porter homme et femme DSCF6615http://www.linternaute.com/homme/mode-accessoires/conseil/comment-choisir-un-jean/image/comment-choisir-un-jean-homme-mode-accessoires-383079.jpg < number > < number > Unité commerciale indépendante PRESENTATION UNITE COMMERCIALE < number > < number > PRESENTATION UNITE COMMERCIALE - 15,96% < number > < number > CONTEXTE GEOGRAPHIQUE AVANTAGES INCONVENIENTS Future ligne de tramway numéro 3 Facilité d'accès grâce aux transports en commun Difficulté de stationnement Parking payant DSCF6615Parking_LogoParking_Logohttp://t2.gstatic.com/images?q=tbn:ANd9GcTZs3do9JUEJYjvY-tIPXacWKxE2JvG-P_cniy0C7DUOER7G-LFXgmontpellier-cafes-tex02ANd9GcT8AU0t7U6fCosYHEnyArjxaCyMBrrzGEMjTFQgTzVF81CENkYOib5n6GA < number > < number > ZONE DE CHALANDISE logo-odysseum Zone primaire de chalandise Zone secondaire de chalandise DSCF6615http://www.sitedesmarques.com/images/uploaded/1817-auchan_carre.jpgmedium_logo_carrefourmedium_logo_carrefourmedium_logo_carrefourhttp://t1.gstatic.com/images?q=tbn:ANd9GcQC0rUlftfppep-7KL8mR5gWdLawpa2wICSEA64-AZEp0HCQ51-Wg < number > < number > ORGANIGRAMME Management participatif Ambiance de travail « familiale » < number > < number > RESPONSABILITES Accueil et conseil clientèle Vente et encaissement Promouvoir la carte de fidélité Procéder à la fermeture du point de vente Maintenir la surface en état marchand Réception et contrôle livraisons Marchandisage, réassort, théâtralisation de l'offre commerciale Conception vitrines Soldes Inventaire < number > < number > CLIENTELE Revenu moyen 16 à 90 ans : jean produit phare qui cible tout type de clientèle Cœur de cible : 20/40 ans Recherche d'un accueil personnalisé Recherche d'un style vestimentaire original et personnalisé Etre informé sur l'arrivage des nouveautés Panier moyen de l'ordre de 50 € < number > < number > CONCURRENCE Concurrence directe, indépendant multimarques et magasin monomarque tel Levi's store situé à Odysseum Concurrence indirecte, enseigne de la grande distribution, GSS en textile (Kiabi) et une forte concurrence intermédiaire qui se développe de plus en plus avec les magasins proposant des marques dégriffées (Mistigriff) et les friperies (Emmaüs)  marché de l'occasion  tendance vintage  parfaite adéquation avec une recherche d'un « total look » en jean < number > < number > SERVICES data:image/jpg;base64,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 data:image/jpg;base64,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 Pour 100 € d'achat nous offrons automatiquement un ticket de parking Carte de fidélité : remise de au bout de 10 achats. [...]