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Entreprise : The Coca-Cola Company

La société Coca-Cola, officiellement nommée The Coca-Cola Company, est une entreprise américaine spécialisée dans les boissons non alcoolisées. Il s'agit de l'une des plus importantes sociétés américaines dont la notoriété et la popularité est mondiale. Elle est, en 2012, la 3ème entreprise agroalimentaire du monde, en termes de chiffre d'affaires, derrière PepsiCo et Nestlé. Son siège est localisé à Atlanta, en Géorgie, dans le sud-est des États-Unis, et son PDG est Muhtar Kent. Elle est surtout connue pour son produit phare, le Coca-Cola. Depuis la fin de la Seconde Guerre mondiale, cette boisson originale est, dans l'imaginaire collectif, un symbole de l'américanisme.Le Coca-Cola est une marque déposée en 1887 d'un soda, crée aux États-Unis. La forme de la bouteille elle-même est déposée le 16 novembre 1916. Elle tire son nom de sa première composition : la feuille de coca et l'utilisation de noix de kola, la boisson était alors vendue par son inventeur le pharmacien Pemberton, comme remède miraculeux elle avait à l'époque une couleur de type caramel, et était fournie dans une bouteille verte avant la conception de celle conçue par Raymond Loewy.

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20 Oct. 2009
pdf

Organizational Behavior

Rapport de stage - 10 pages - Management organisation

I did a three-month internship in a real estate agency at Rennes. My main missions were to sell the company products, such as flats, land and houses. I also did some marketing tasks such as benchmarking and made a training course about negotiation and trade for employees. This...

27 févr. 2008
doc

Software business models for AUTOSAR automotive world standard (rapport de stage, 2006)

Rapport de stage - 12 pages - Informatique

AUTOSAR (AUTomotive Open Standard ARchitecture) is a promising initiative that aims at establishing open standards for automotive E/E architecture. AUTOSAR compliant basic software ensures independency of the application software from the underlying hardware and allows modularity as...

12 Mars 2008
pdf

Internship Report - Publicis Frankfurt GmbH (2006)

Rapport de stage - 43 pages - Marketing des services

I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt...

27 mai 2008
doc

Container Link

Rapport de stage - 10 pages - Management organisation

On the occasion of my first year with the La Rochelle Graduate School of Management, I undertook my work placement in a company called Container Link, in Poole, in the south-east of England. This experience, lasting three months, gave me the opportunity to live...

16 juil. 2008
doc

Training Period Report at Issues & Answers

Rapport de stage - 40 pages - Marketing des services

My work placement as an international intern in the global Market Research company named Issues & Answers Network, allowed me to discover the Market Research field and to work in an international environment coping with different cultures. Furthermore, this work placement...

11 Mars 2009
doc

Walt Disney World in Orlando: trainee as park greeter (2008)

Rapport de stage - 12 pages - Management organisation

I stayed for two and a half months at the Walt Disney World in Orlando, Florida. I worked at the main entrance of Typhoon Lagoon, and thereafter in the Water Park as a park greeter. I was determined to work at Walt Disney World because I was sure that I would acquire...

16 Sept. 2009
doc

Dunnes Stores Georges Street - Loyalty Card Program

Rapport de stage - 14 pages - Marketing consommateur

The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy. Among the changes...

20 Mars 2011
doc

Importance of HRM for small and medium sized companies

Rapport de stage - 6 pages - Ressources humaines

At the time of globalization, organizations, which can be regarded as an entity or a social system in its own right, are being forced to adapt to business environments which involve quick responses to change, such as new laws, social trends and a new segment of customers, in order to...

30 Sept. 2008
doc

Rapport de stage dans une entreprise anglaise

Rapport de stage - 16 pages - Management organisation

On the occasion of my first year within La Rochelle Graduate School of Management, I made my work placement in the company Container Link, in Poole, in the south-east of England. This experience, lasting three months, is the opportunity to live through a total...

13 févr. 2007
doc

Report of internship and scholarship in London, Asia and USA

Rapport de stage - 16 pages - Marketing international

American people make very universal and formal workers. They plan everything and tend to never change their schedule. They are always looking for effectiveness and efficiency at work by imposing one way to resolve a problem and applying it everywhere in the company at any time or...

27 avril 2010
doc

Recommendations on employee involvement in Fiat in England

Rapport de stage - 3 pages - Management organisation

Three persons work everyday aiming to improve service and sales, to improve the dialog between financial divisions and car dealers and to gain the loyalty of customers if they buy another Fiat or another brand. Each goal or new mission is decided by the manager and employees...

06 févr. 2011
doc

Overview of SWOT framework

Rapport de stage - 7 pages - Management organisation

An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally...

16 Mars 2008
doc

Rapport de stage "State Street Bank"

Rapport de stage - 7 pages - Finance

The Grand Duchy of Luxembourg is a sovereign state of 2 500 square kilometers bordered by Belgium, France and Germany. It has a population of over 455 000 of which 38.6 % are foreigners. The city of Luxembourg has a population of 77 300. Each working day, over 117 000 cross-border...

03 Mars 2011
doc

Rapport de stage : Human Ressources Consultant

Rapport de stage - 20 pages - Management organisation

C'est avec enthousiasme que j'effectue ma troisième année d'école de commerce au sein du groupe Sup de Co. L'intérêt que je porte aux Ressources humaines m'a permis d'appréhender un nouveau marché : celui des énergies et plus précisément du pétrole et du gaz au sein de X,...

08 juil. 2007
doc

Rapport de stage assistant chef de rayon Carrefour

Rapport de stage - 60 pages - Management organisation

Rapport de stage d'assistant chef de rayon effectué dans le cadre d'une première année d'école de commerce. Il comporte trois parties :historique de Carrefour, description de la mission et des coulisses d'un hypermarché Carrefour, thème de réflexion sur les relations fournisseur /...

19 mai 2008
doc

Rapport de stage de gestion d'exploitation polycultures et élevage

Rapport de stage - 15 pages - Management organisation

For the end of my second year in Purpan, I've done my internship in a Montana Ranch.

28 Mars 2011
pdf

Estimation de l'incidence de l'infection par le VIH-1 chez les enfants de moins de 15 mois au Cameroun à partir des données du programme national de diagnostic précoce

Rapport de stage - 44 pages - Mathématiques

Ce travail s'inscrit dans le cadre de mon stage de Master de Statistique Appliquée à l'Ecole Nationale Supérieure de Polytechnique de Yaoundé, dont l'objectif est de former des chercheurs et des spécialistes de haut niveau ayant une bonne maîtrise des outils de la statistique et...

16 juin 2008
pdf

Déplacement et optimisation d'un atelier de montage

Rapport de stage - 50 pages - Management organisation

Rapport de projet de fin d'études en école d'ingénieur ayant comme thème le déplacement et l'optimisation d'un atelier de montage de systèmes de vibration.

21 août 2008
doc

Les apports du géomarketing à une gestion efficace de la distribution

Rapport de stage - 53 pages - Marketing distribution

Quel que soit le type d'activité commerciale considérée, le choix d'une bonne localisation est sans doute l'une des décisions les plus importantes qu'un manager doive prendre. L'emplacement du point de vente est en effet un investissement fixé sur le long terme et son choix bon ou mauvais se...

18 Nov. 2010
ppt

British airways SWOT and PESTL analysis

Rapport de stage - 44 pages - Stratégie

Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity,...

30 mai 2007
doc

Dorel Juvenile Group

Rapport de stage - 9 pages - Marketing produit

Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people and its products are sold over 60...

14 juin 2011
doc

Walmart Overseas: An analysis

Rapport de stage - 13 pages - Stratégie

The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because...

13 févr. 2008
doc

Placement report: Assurances générales de France of Allianz AGF

Rapport de stage - 24 pages - Finance

The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which...

22 déc. 2007
doc

Internship report: Hypovereinsbank

Rapport de stage - 17 pages - Management organisation

In the south east of Asia, Hong Kong is located on the eastern side of the Pearl River Delta. The territory was a British colony since 1842 and returned to China in 1997. Since this date, Hong Kong is called The Hong Kong Special Administrative Region. Half...

27 Mars 2008
doc

Internship report in Fleetway Travel Plc

Rapport de stage - 20 pages - Marketing produit

During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had...

15 Oct. 2009
doc

Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"

Rapport de stage - 27 pages - Marketing tourisme

Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more...

23 Nov. 2011
doc

Recruitment and selection

Rapport de stage - 14 pages - Ressources humaines

The process of recruitment and selection is fundamental within the function of Human resources. It defines itself as the research for candidates by taking into account the necessary adequacy between the needs of the company and the profiles...

28 Nov. 2011
doc

Business Ethics: Dior

Rapport de stage - 10 pages - Stratégie

Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book...

19 déc. 2011
doc

Case study of Chalet Exquis, an online business

Rapport de stage - 19 pages - Stratégie

“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill,...

30 Mars 2011
doc

Starbucks coffee: Service analysis

Rapport de stage - 5 pages - Management organisation

The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried...