International work experience: ROC Hotel
Rapport de stage - 5 pages - Marketing tourisme
For my school I had to do a travel in another country in the goal to have an experience of work at the stranger. To find my summer job, I asked an organization called “Inter Séjour”. With the help of this company, I found a job in a hotel in Mallorca where I will...
Analysis of a Heineken advertisement
Rapport de stage - 10 pages - Marketing tourisme
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic...
Business Ethics - Managing Utopia
Rapport de stage - 3 pages - Management organisation
Since the first Industrial Revolution, which began in the eighteenth century, but which spread mainly in the nineteenth century, the methods of management have changed. Nowadays, the main target for firms is profit. To achieve this goal, companies do everything...
To what extent, if any, are Japanese people, culture and organizations transformed in overseas contexts?
Rapport de stage - 3 pages - Questions sociales, morales & enseignement civique
Japan is, and always has been, seen as a group of mysterious islands, of which people knew little about, due to its far location from Europe and America. Indeed, 250 years of almost complete isolation of the country, which started in the 18th Century (Tokugawa Era) did not help...
To what extent has European integration promoted security and stability in post-Cold War Europe?
Rapport de stage - 5 pages - Questions européennes
According to E. Bomber and A. Stubb (2003) , the European integration is ‘a process by which sovereign states relinquish (surrender or pool) national sovereignty to maximize their collective power and interests.' We notice that European integration involves different institutions...
Why will political advisors become indispensable during military functions?
Rapport de stage - 4 pages - Sciences politiques
It is widely accepted that in almost all military decisions, the political factor has to be taken into account. To that extent is a political advisor or “polad” needed in the military institutions as well as on the field? The face of warfare has...
Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE
Rapport de stage - 37 pages - Stratégie
Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial...
Overview of SWOT framework
Rapport de stage - 7 pages - Management organisation
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally...
Tata Motors: Current and new business strategies
Rapport de stage - 11 pages - Management organisation
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also...
Defined-benefit and defined-contribution pension schemes
Rapport de stage - 4 pages - Théories économiques
Nowadays pension funds are actors of the financial market that cannot be ignored; for example, the asset traded by these funds represented $29.5 trillion in 2009 and moreover, as stated by David Dodge , "pension funds have already become the largest institutional investors...
Importance of HRM for small and medium sized companies
Rapport de stage - 6 pages - Ressources humaines
At the time of globalization, organizations, which can be regarded as an entity or a social system in its own right, are being forced to adapt to business environments which involve quick responses to change, such as new laws, social trends and a new segment of customers, in order to...
Introduction to capital markets: Focus on Equity
Rapport de stage - 40 pages - Finance
This presentation provides an overview of Equity and Equity derivatives (definition, illustrated examples, stakeholders, etc.). This is a useful tool for students and professional operations in the capital markets (consultants, new joiners in the financial markets, etc.) to gain...
Starbucks coffee: Service analysis
Rapport de stage - 5 pages - Management organisation
The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to...
MaxRoam analysis
Rapport de stage - 10 pages - Stratégie
MaxRoam is a service provided by Cubic Telecom, a global mobile communications company. Actually, MaxRoam is a small agency based in Ireland, which employs currently less than 20 people. MaxRoam was the first to sell micro Sims for iPads, beating all the big telecommunications...
Interview of a sales person of Renault in Guyancourt
Rapport de stage - 7 pages - Management organisation
The interview was conducted in Renault Guyancourt, the Renault Center, close to Paris. The interview was arranged by me since the salesperson interviewed is my cousin. First of all, I have to say that it was rather hard to manage a time when we were both available...
Human Resources Management Comparison: France and US
Rapport de stage - 10 pages - Ressources humaines
Human Resources Management, summed up recently by Storey, is "a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and personnel...
Walmart Overseas: An analysis
Rapport de stage - 13 pages - Stratégie
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because...
What does it take to become a successful presidential candidate in American politics?
Rapport de stage - 5 pages - Sciences politiques
San Francisco, on November, 15th, at the Civic Auditorium: thousands of people are waiting on the pavement for Barack Obama, Democrat candidate for the investiture to the presidential elections. He arrives, stands up near his car, takes a megaphone to reassure people:...
History of Britain before Shakespeare
Rapport de stage - 7 pages - Histoire contemporaine
Before 450 AD: Celtic Originally the populations of England were mixed, partly Neolithic and Celtic, Celts of Britonnic variety (the Britons), hence the first name of the island, Britannia when it was conquered by the Romans who only were stopped by the...
International logistics and procurement (2010-2011)
Rapport de stage - 15 pages - Logistique
Definition of procurement: It can be defined as the purchase of goods or services at the optimum possible cost, in the correct amount and quality. These goods/services are also purchased at the correct time and location by signing a contract. Definition of logistics:...
Strategic Marketing of Caroll in China
Rapport de stage - 16 pages - Théories marketing
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant...
Multinational business and globalization
Rapport de stage - 6 pages - Stratégie
Above all, let's start by explaining what globalization is. Many definitions exist some are too minimalist, others too general. The term used to describe the current state of the global economy has become a fashionable word. We retain that: “Globalization is a...
Operation Management
Rapport de stage - 8 pages - Stratégie
“There have been many significant changes in operations management during the past few years, involving such aspects as quality, reduction in inventory and costs, improving delivery and lead times.” We are going to discuss these changes, the consequences and expectations...
Human Resource Management: Denmark and Japan
Rapport de stage - 8 pages - Ressources humaines
Human resource management is “A strategic approach to acquiring, utilizing and managing an organization's key resource-its People. HRM regards the creation of an environment, the continuous development, stakeholders' interests, and the management of change or the...
Recruitment and selection
Rapport de stage - 14 pages - Ressources humaines
The process of recruitment and selection is fundamental within the function of Human resources. It defines itself as the research for candidates by taking into account the necessary adequacy between the needs of the company and the profiles of...
Business Ethics: Dior
Rapport de stage - 10 pages - Stratégie
Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book...
AMD: A customer-centric approach to innovation
Rapport de stage - 9 pages - Management organisation
AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The...
Promoting Democracy
Rapport de stage - 8 pages - Sciences politiques
Chapter four of Payne's book deals with the notion of democracy, which is a very old one. Democracy is a process, that is to say it is in constant evolution. Today, we can say that most developed countries are democratic, and each country has followed a different path to achieve democracy....
Crisis Management
Rapport de stage - 6 pages - Management organisation
For decades, policymakers used theories developed by strategists to preserve vital national interests, during the Cold War for instance. However, the 09/11 attack entailed a radical change in the American security policy. Even on the greatest superpower, violent...
Value change in western democracies
Rapport de stage - 7 pages - Questions sociales, morales & enseignement civique
In the recent French cantonal elections, some members of left wing and right wing parties proposed an alliance against the rising Front National. This proposition was based on the fact that, according to these politicians, they shared certain values that went against...