The implementation of Kosta Boda in the French market
Rapport de stage - 15 pages - Stratégie
Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of luxury,...
A new line of San Francisco-style sourdough bread: "Au bon moulin" company- the authentic bread
Rapport de stage - 16 pages - Management organisation
“Au bon Moulin” was created in 2000 in France by Dubois' family. This familial bakery opened its doors with a new concept for the bakery industry. Indeed, Dubois' family wanted to make “green bread” with raw materials produced ecologically and make their bread in ecological...
Analysis of a Heineken advertisement
Rapport de stage - 10 pages - Marketing tourisme
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends...
Business Ethics - Managing Utopia
Rapport de stage - 3 pages - Management organisation
Since the first Industrial Revolution, which began in the eighteenth century, but which spread mainly in the nineteenth century, the methods of management have changed. Nowadays, the main target for firms is profit. To achieve this goal, companies do everything they can to be the most...
Rapport de stage chez "Associated Merchandising Corporation"
Rapport de stage - 33 pages - Finance
Le stage de deuxième année nous offre la possibilité de faire une première approche avec le monde de l'entreprise. Voulant m'orienter vers le métier d'acheteur plus tard la société AMC, bureau d'imports-exports international pour les grands magasins est en adéquation avec mes...
The Distribution Channel
Rapport de stage - 64 pages - Stratégie
A distribution channel is a way of delivering goods and services between the manufacturers and the customers. The distribution channel is chosen to cover the widest possible target market Choices of the decisions about the product (definition, caracteristics, packaging…) What is...
The launch of hairdressing salon "Tchip" in Australia
Rapport de stage - 32 pages - Stratégie
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Strategic Marketing of Caroll in China
Rapport de stage - 16 pages - Théories marketing
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant race between...
The French economic diplomacy towards China
Rapport de stage - 7 pages - Relations internationales
Bilateral trade between France and China has developed dramatically over the last twenty years. From about €10 billion in 1995, trade volume increased to more than €40 billion today. The annual growth rates of these exchanges- apart from 2009, marked by the global crisis- have reached...
Overview of SWOT framework
Rapport de stage - 7 pages - Management organisation
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
International Strategic management: Coach Incorporation
Rapport de stage - 21 pages - Stratégie
Two types of customers: The consumers = products directly sold to the customers The department stores = buy wholesale products Two clear consumer targets: Consumers with high purchase power = Buy the products for their design, style(full-price stores) Buy various products per year =...
Dunnes Stores Georges Street - Loyalty Card Program
Rapport de stage - 14 pages - Marketing consommateur
The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy. Among the changes associated with the...
Rapport de stage au sein de Genova Robot : contrôle, génération, gestion et planification de trajectoires de robots mobiles
Rapport de stage - 43 pages - Informatique
Le sujet global du stage concerne le contrôle, la génération, la gestion, et la planification des trajectoires de robots mobiles.
Developing the Museums' volunteer programmed: "intouch:insideout" project
Rapport de stage - 14 pages - Arts
The brief for this project is to develop the intouch volunteer programme that is currently run by the Imperial War Museum North (IWMN) and the Manchester Museum. The funding for the current scheme is due to expire in 2009 (Management studies briefing 2008) and a key aspect of the project is to...
Internship Report - Publicis Frankfurt GmbH (2006)
Rapport de stage - 43 pages - Marketing des services
I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a...
MaxRoam analysis
Rapport de stage - 10 pages - Stratégie
MaxRoam is a service provided by Cubic Telecom, a global mobile communications company. Actually, MaxRoam is a small agency based in Ireland, which employs currently less than 20 people. MaxRoam was the first to sell micro Sims for iPads, beating all the big telecommunications companies. MaxRoam...
Integration of E-business within the company - The Redoute
Rapport de stage - 12 pages - Stratégie
The Redoute was created in the 1820s. In the past, it was a company specialized in woolen shadowing. Its founder, Charles Pollet, named it in honor of the street where the company was originally implanted, it was the street of “The Redoute”, in Roubaix, in the North of France. For more...
Informe de Practicas internacional en Perú
Rapport de stage - 17 pages - Marketing tourisme
Tuve la oportunidad hacer mis prácticas en una agencia de viajes y tour operador en el Perú: Exclusive Perú. Esta empresa fue creada por David Galindo hace 10 años como la empresa Extreme Perú. David Galindo creó Exclusive Perú, especializada en el turismo tradicional, para hacer beneficios...
Dorel Juvenile Group
Rapport de stage - 9 pages - Marketing produit
Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people and its products are sold over 60 countries all...
Placement report: Assurances générales de France of Allianz AGF
Rapport de stage - 24 pages - Finance
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
The impact of smart phones on business and private life
Rapport de stage - 90 pages - Management organisation
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Rapport de stage - 60 pages - Stratégie
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Rapport de stage Master 2 Banque Finance en brokerage (courtage)
Rapport de stage - 38 pages - Management organisation
Dans le cadre du Master 2 professionnel Banque Finance de l'Université Paris 1 - Panthéon Sorbonne, j'ai choisi d'effectuer mon stage de fin d'études au sein de la société ODDO & Cie, dans la division historique du groupe : ODDO SECURITIES. Ce stage s'avère être un atout...
Rapport de stage en entreprise effectué à la Deutsche Bank Paris
Rapport de stage - 12 pages - Finance
Rapport de stage en entreprise rédigé en classe de Première ES. J'ai effectué un stage d'observation à la Deutsche Bank à Paris.
Chasseur de têtes et cabinet de recrutement : quels sont leurs secrets ?
Rapport de stage - 8 pages - Ressources humaines
Le cabinet de recrutement de part sa définition est une agence ou un bureau dont le but principal est d'accompagner le développement professionnel d'un candidat dont le profil, les compétences, et les attentes correspondent précisément aux demandes de l'entreprise et de son coeur de...
Mathematical Solution for the attitude of Phoenix lander's radar (rapport de stage)
Rapport de stage - 27 pages - Mathématiques
I was very lucky to go to the United States and finally get this kind of an internship because, I had been given the opportunity to work in one of the most productive scientific sector of the country, The Californian Institute of Technology. This American college is one of the research centres of...
Agences de communication: quelle valeur ajoutée doivent-elles développer pour valoriser leur prestation ?
Rapport de stage - 45 pages - Marketing tourisme
La gestion de projet en agence de communication est essentielle. Elle est la plus transversale qui soit puisqu'elle consiste à gérer l'ensemble du processus de création du produit, en veillant à faire travailler toutes les fonctions spécialisées de manière coordonnée. C'est donc une relation...
Rapport de stage d'ingénieur technico-commercial dans la Société Immobilière de Maison en Béton Armé
Rapport de stage - 40 pages - Marketing technologies
L'entreprise SIMBA (Société Industrielle de Maison en Béton Armé) est une nouvelle venue dans un conglomérat de sociétés qu'il convient de définir au préalable : un noyau d'entrepreneurs s'établit étape par étape dans le secteur du BTP dans les régions Nord-Pas-de-Calais, Picardie. Suite à la...
Strategic management
Rapport de stage - 8 pages - Management organisation
Context: Our firm, SYNERGIA is a medium-sized company that makes environmentally friendly cosmetics - cosmetics cover different and important sectors of goods such as make-up, alcoholic fragrance, beauty and care products, hair care, body products (…) We operate, up to this present-day,...
Luxury goods in China
Rapport de stage - 4 pages - Stratégie
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...