Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Rapport de stage - 27 pages - Marketing tourisme
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly online,...
ELB International Trading & Sourcing Company, China June/ July 2008
Rapport de stage - 14 pages - Marketing international
China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games, China also speaks about it's economic...
Internship Report - Film Society of Lincoln Center, New York
Rapport de stage - 13 pages - Marketing médias
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day season that...
The development of teaching Nicolas
Rapport de stage - 15 pages - Stratégie
The entry of Great Britain in the European Union in 1973 started the opening of the market of wine to a larger audience. This product became in a few years, a product of great consumption in England. It is on this report that the Castel group decides to make open stores in London. But the...
L'agence de communication et d'événementiel "Decide" - organisation de l'événement "Cannes Legend"
Rapport de stage - 22 pages - Communication
L'agence "Decide" est spécialisée dans l'organisation de séminaires, voyages incentives, conférences de presse, soirées (cocktails, dîners, soirées de lancement de produit…) et congrès ou tous autres événements pouvant être intégrés à une stratégie de communication. Decide peut monter ses...
L'entreprise Headbourne Ltd - étude du chemin suivi par un produit, de la livraison jusqu'à la vente
Rapport de stage - 19 pages - Logistique
L'entreprise Headbourne Ltd a été formée en octobre 2001 à la suite d'un rachat d'une partie des actions de l'entreprise Robert Lewis (Regal) Ltd. Il s'agit d'une compagnie privée, dont le siège social, les entrepôts et l'usine se trouvent à Walthamstow au nord-est de...
Intership report at Fgx Company, New York
Rapport de stage - 7 pages - Communication
As a first year student of the INSEEC business school, I had to do an internship in a foreign country during the three month of my summer period. I choose the company First Global Xpress, a small shipping company located in New York doing domestic and international shipping for small to large...
How L'Oreal will deal with the crisis?
Rapport de stage - 20 pages - Stratégie
I)Presentation and history of the company II)Strategy and marketing position of the company III) Internationalization IV)Previsions and future strategy Our mission is to help men and women of the whole world to realize this pursuit in order to express completely their personality. This...
The downfall of Lehman Brothers and its relation to the current financial crisis
Rapport de stage - 15 pages - Théories économiques
In this report, we will study the financial crisis experienced by the Lehman Brothers and its subsequent collapse in 2008. Lehman Brothers Holdings Inc. was a global financial-services firm, and one of the most important primary dealers in the U.S. with respect to treasury securities and...
To what extent is there a need for the European Union in 2010?
Rapport de stage - 5 pages - Questions européennes
With the implementation of the Lisbon Treaty in December 2009, the ‘European Union begins 2010 with a new look', according to VOA News. The European Union has strengthened its institutions, with a new ‘president of the European Union'; Herman Von Rompuy and a new High Representative...
Why will political advisors become indispensable during military functions?
Rapport de stage - 4 pages - Sciences politiques
It is widely accepted that in almost all military decisions, the political factor has to be taken into account. To that extent is a political advisor or “polad” needed in the military institutions as well as on the field? The face of warfare has irrevocably changed, as Robert Gates,...
Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE
Rapport de stage - 37 pages - Stratégie
Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial machines) with a...
Overview of SWOT framework
Rapport de stage - 7 pages - Management organisation
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Analysis of the shampoo market
Rapport de stage - 8 pages - Marketing tourisme
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Stage au sein de l'agence marketing online : Lead Generators
Rapport de stage - 6 pages - Marketing technologies
En entrant à l'ISCOM il y a deux ans je pensais être faite pour l'événementiel et les relations presse. Les stages et cas pratiques m'ont prouvés le contraire : au fur et à mesure je me suis rendue compte que je n'est aucune aptitude pour l'écriture et que je ne suis finalement peu intéressée par...
Diversity management and equal opportunities: Comparison of the two approaches
Rapport de stage - 4 pages - Management organisation
Many types of initiatives have been taken by governments and organizations in order to promote women and minority groups. One that has been largely used for decades is the "equal opportunity" legislation. Equal opportunity is about assuring that every individual is treated on the same basis in...
Importance of HRM for small and medium sized companies
Rapport de stage - 6 pages - Ressources humaines
At the time of globalization, organizations, which can be regarded as an entity or a social system in its own right, are being forced to adapt to business environments which involve quick responses to change, such as new laws, social trends and a new segment of customers, in order to sustain...
Financial analysis of the FFT Company
Rapport de stage - 4 pages - Audit
The FFT Company is involved in the production, design and marketing of wine holding products such as oak barrels. Its customers are France, America, Hungary, Switzerland, Italy, Germany, Spain, Australia and South America. 73% of its activity is manufacturing wine casks. 87% of its overall...
Interview of a sales person of Renault in Guyancourt
Rapport de stage - 7 pages - Management organisation
The interview was conducted in Renault Guyancourt, the Renault Center, close to Paris. The interview was arranged by me since the salesperson interviewed is my cousin. First of all, I have to say that it was rather hard to manage a time when we were both available which is the reason why, I first...
Stage à l'hôtel NH Harrington Hall London
Rapport de stage - 8 pages - Management organisation
La chaîne espagnole NH Hotels fondée en 1978 à Navarre est située au troisième rang mondial des hôtels d'affaires, elle regroupe actuellement 348 hôtels dont 341 hôtels NH de 3 et 4 étoiles, 6 NH luxury resort et un hôtel NHOW : très moderne et luxueux. L'ensemble représente 52 662 chambres dans...
Human Resources Management Comparison: France and US
Rapport de stage - 10 pages - Ressources humaines
Human Resources Management, summed up recently by Storey, is "a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and personnel techniques"...
What does it take to become a successful presidential candidate in American politics?
Rapport de stage - 5 pages - Sciences politiques
San Francisco, on November, 15th, at the Civic Auditorium: thousands of people are waiting on the pavement for Barack Obama, Democrat candidate for the investiture to the presidential elections. He arrives, stands up near his car, takes a megaphone to reassure people: “don't worry, you will...
Strategic Marketing of Caroll in China
Rapport de stage - 16 pages - Théories marketing
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant race between...
To what extent have the national foreign policies undermined EU-Chinese relations?
Rapport de stage - 8 pages - Questions européennes
EU diplomatic relations with China were established in 1975 and are governed by the 1985 EU-China Trade and Cooperation Agreement and seven other legally binding agreements. This rapprochement between the two powers culminated in the setting up in 1988 of a delegation by the EC Commission in...
Book review: Bicameralism
Rapport de stage - 4 pages - Sciences politiques
The book Bicameralism, by George Tsebelis and Jeannette Money, was published in 1997 by New York: Cambridge University Press. As indicated by the sober title, the authors study bicameralism, or a “legislature that involves two distinct chambers in its deliberation” - from the Latin bi...
The death penalty: The importance of dying with honor
Rapport de stage - 15 pages - Littérature
In literature as in cinema, the subject of death penalty has been largely used. It can be seen in fantastic films such as The Green Mile by Frank Darabont, as well as in journalistic type of books, as in In Cold Blood by Truman Capote or in The Executioner's song by Norman Mailer, as well as many...
Luxury goods in China
Rapport de stage - 4 pages - Stratégie
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...
The launch of hairdressing salon "Tchip" in Australia
Rapport de stage - 32 pages - Stratégie
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Strategic management
Rapport de stage - 8 pages - Management organisation
Context: Our firm, SYNERGIA is a medium-sized company that makes environmentally friendly cosmetics - cosmetics cover different and important sectors of goods such as make-up, alcoholic fragrance, beauty and care products, hair care, body products (…) We operate, up to this present-day,...
The process of state and nation-building in Germany
Rapport de stage - 12 pages - Relations internationales
According to Waly and Denly, 'judged purely by its success in creating a nation-state, German history has to be deemed a failure until the nineteenth century'. Even though historians still argue over the beginning of Germany's history, some of them emphasize the importance of the...