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16 Sept. 2009
doc

Dunnes Stores Georges Street - Loyalty Card Program

Rapport de stage - 14 pages - Marketing consommateur

The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy. Among the changes associated with the...

01 Oct. 2009
doc

The ethic issues concerning the fur industry

Rapport de stage - 7 pages - Marketing luxe

I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company that deals with clothing and accessories (bags, jewels and watches) for women and for children. My job profile...

04 Oct. 2009
doc

Learned centered approach

Rapport de stage - 4 pages - Sciences de l'éducation

In the teaching process, there are two main categories of actors: teachers, and students. I found important to notice that, through years, the students' environment changed a lot (school violence, diversity of the population, etc.) and therefore their needs changed as well. In...

15 Oct. 2009
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Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"

Rapport de stage - 27 pages - Marketing tourisme

Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more...

20 Oct. 2009
pdf

Organizational Behavior

Rapport de stage - 10 pages - Management organisation

I did a three-month internship in a real estate agency at Rennes. My main missions were to sell the company products, such as flats, land and houses. I also did some marketing tasks such as benchmarking and made a training course about negotiation and trade for employees. This internship...

19 Nov. 2009
pdf

Events Management : The World Travel Market 2008

Rapport de stage - 19 pages - Marketing tourisme

After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them....

04 déc. 2009
doc

ELB International Trading & Sourcing Company, China June/ July 2008

Rapport de stage - 14 pages - Marketing international

China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games, China also speaks about it's economic...

18 déc. 2009
doc

International Work Experience - My Trip to Charleston, SC

Rapport de stage - 11 pages - Vie quotidienne

The second year of Marketing and European Management, within the international school of management IDRAC Lyon, begins with a cultural trip of two months, named International Work Experience. This stay, is not in a French-speaking country, and enables the students, on one hand, to discover...

04 Janv. 2010
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Internship Report - Film Society of Lincoln Center, New York

Rapport de stage - 13 pages - Marketing médias

The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day...

04 févr. 2010
doc

Living one semester abroad: Overseas experience report

Rapport de stage - 24 pages - Sciences de l'éducation

But when I look back now that summer seemed to last forever and if I had the choice yes, I'd always want to be there. Those were the best days of my life'. This quotation of Canadian singer Bryan Adams sums up pretty well what I think about my exchange program in the United States,...

15 Mars 2010
doc

The development of teaching Nicolas

Rapport de stage - 15 pages - Stratégie

The entry of Great Britain in the European Union in 1973 started the opening of the market of wine to a larger audience. This product became in a few years, a product of great consumption in England. It is on this report that the Castel group decides to make open...

30 mai 2010
doc

The company :Safety Matic

Rapport de stage - 9 pages - Marketing consommateur

During the second year in INSEEC Paris, we, the students have to fulfill a three month training period in a foreign country in a commercial function or any other function allowing us to ameliorate English, Spanish or the German language in order to have a concrete...

23 juin 2010
doc

The British Council (2009-2010)

Rapport de stage - 7 pages - Stratégie

My school HEM (High Establishment of Management) organized a special training that is scheduled in the middle of the academic year during 6 weeks for its student's, by choosing one of the institutes within or outside our country specialized in teaching English as a language that...

26 juil. 2010
doc

Intership report at Fgx Company, New York

Rapport de stage - 7 pages - Communication

As a first year student of the INSEEC business school, I had to do an internship in a foreign country during the three month of my summer period. I choose the company First Global Xpress, a small shipping company located in New York doing domestic and international shipping for...

27 août 2010
doc

Proton exchange membrane fuel cell

Rapport de stage - 26 pages - Physique

My three month internship took place in National Cheng Kung University (NCKU) in Tainan, south city of Taiwan. The National Cheng Kung University is ranked the second among all universities nationwide. I worked in the Department of Aeronautics and Astronautics. The Department...

12 Nov. 2010
ppt

McDonald's: Strategic challenge and SWOT analysis

Rapport de stage - 47 pages - Stratégie

In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's...

18 Nov. 2010
ppt

Strategy analysis for the company chemical industry Rhone-Poulenc

Rapport de stage - 52 pages - Stratégie

The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector...

07 déc. 2010
doc

Carbon Offsetting: Energy Efficiency

Rapport de stage - 12 pages - Écologie et environnement

Carbon Offsetting is a way to reduce our CO2 emissions by funding projects such as building a wind farm etc. Indeed, the C02 is one of the causes of global warming. There are two types of carbon offsetting, such as the compliance carbon offsetting and the voluntary carbon offsetting. The...

14 déc. 2010
doc

International work experience: ROC Hotel

Rapport de stage - 5 pages - Marketing tourisme

For my school I had to do a travel in another country in the goal to have an experience of work at the stranger. To find my summer job, I asked an organization called “Inter Séjour”. With the help of this company, I found a job in a hotel in Mallorca where I...

02 Janv. 2011
doc

Analysis of a Heineken advertisement

Rapport de stage - 10 pages - Marketing tourisme

This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four...

03 Janv. 2011
ppt

Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box

Rapport de stage - 60 pages - Stratégie

Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in...

03 Janv. 2011
pdf

To analyze the effects of Fair Trade on international trade and especially on the coffee industry

Rapport de stage - 25 pages - Théories économiques

There are many definitions for fair trade, however, none of which have been accepted as a standard definition. The Fairtrade Foundation, Oxfam and Traidcraft have agreed the following common definition of fair trade: “Fair Trade is an alternative approach to conventional international trade....

11 Janv. 2011
pdf

Business Ethics - Managing Utopia

Rapport de stage - 3 pages - Management organisation

Since the first Industrial Revolution, which began in the eighteenth century, but which spread mainly in the nineteenth century, the methods of management have changed. Nowadays, the main target for firms is profit. To achieve this goal, companies do everything they can to be the...

17 Janv. 2011
doc

The downfall of Lehman Brothers and its relation to the current financial crisis

Rapport de stage - 15 pages - Théories économiques

In this report, we will study the financial crisis experienced by the Lehman Brothers and its subsequent collapse in 2008. Lehman Brothers Holdings Inc. was a global financial-services firm, and one of the most important primary dealers in the U.S. with respect to treasury...

25 Janv. 2011
doc

Comparison of the British counter terrorist policies and strategies: The IRA and Al Qaeda

Rapport de stage - 5 pages - Relations internationales

This essay compares the British strategies toward two different cases: the IRA and Al Qaeda. It underlines the main similarities and differences in both cases and also gives an overview of their historical facts. Through the comparison of both cases, this essay shows how the similarities...

30 Janv. 2011
doc

EU enlargement (past and present) has arguably been a real achievement of the integration project but how far can the EU enlarge and will any potential problems outweigh the advantages?

Rapport de stage - 7 pages - Questions européennes

‘EU enlargement generally means increasing the size of the Union by incorporating additional members. This is a process that can take a number of years, as the candidate states attempt to align their economy and regulatory structures to those agreed to by the existing members. The decision...

31 Janv. 2011
doc

Why will political advisors become indispensable during military functions?

Rapport de stage - 4 pages - Sciences politiques

It is widely accepted that in almost all military decisions, the political factor has to be taken into account. To that extent is a political advisor or “polad” needed in the military institutions as well as on the field? The face of warfare has irrevocably changed, as...

31 Janv. 2011
ppt

Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE

Rapport de stage - 37 pages - Stratégie

Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial machines)...

06 févr. 2011
doc

Tata Motors: Current and new business strategies

Rapport de stage - 11 pages - Management organisation

With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's...

06 févr. 2011
doc

Analysis of the shampoo market

Rapport de stage - 8 pages - Marketing tourisme

Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...