Dunnes Stores Georges Street - Loyalty Card Program
Rapport de stage - 14 pages - Marketing consommateur
The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy. Among the changes associated with the...
Overview of SWOT framework
Rapport de stage - 7 pages - Management organisation
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
ELB International Trading & Sourcing Company, China June/ July 2008
Rapport de stage - 14 pages - Marketing international
China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games, China also speaks about it's economic...
Tata Motors: Current and new business strategies
Rapport de stage - 11 pages - Management organisation
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest truck...
Comparison of the organization of the different territorial and local authorities in France and England
Rapport de stage - 8 pages - Histoire moderne
Planning system in France and England shares many common points; there are different local authorities and territorial collectivity in each country, private and public sector plays an important role in the land-use planning… but there are also lots of differences; policy is not the same in...
Analysis of a Heineken advertisement
Rapport de stage - 10 pages - Marketing tourisme
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends...
Placement report: Assurances générales de France of Allianz AGF
Rapport de stage - 24 pages - Finance
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
Dorel Juvenile Group
Rapport de stage - 9 pages - Marketing produit
Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people and its products are sold over 60 countries all...
Rapport de stage "State Street Bank"
Rapport de stage - 7 pages - Finance
The Grand Duchy of Luxembourg is a sovereign state of 2 500 square kilometers bordered by Belgium, France and Germany. It has a population of over 455 000 of which 38.6 % are foreigners. The city of Luxembourg has a population of 77 300. Each working day, over 117 000 cross-border workers travel...
Container Link
Rapport de stage - 10 pages - Management organisation
On the occasion of my first year with the La Rochelle Graduate School of Management, I undertook my work placement in a company called Container Link, in Poole, in the south-east of England. This experience, lasting three months, gave me the opportunity to live through a total immersion in an...
First year internship: Axa (business school)
Rapport de stage - 23 pages - Marketing bancaire
AXA is a French group rooted from the merge of various insurance companies whose the most ancient was created in 1816. L'Ancienne Mutuelle de Rouen was a small French insurance society created during the XIXth century whose main function was to cover the agricultural risks in Normandy. Over...
Rapport de stage dans une entreprise anglaise
Rapport de stage - 16 pages - Management organisation
On the occasion of my first year within La Rochelle Graduate School of Management, I made my work placement in the company Container Link, in Poole, in the south-east of England. This experience, lasting three months, is the opportunity to live through a total immersion in an English-speaking...
L'entreprise Nicolas en Angleterre (rapport de stage)
Rapport de stage - 45 pages - Marketing international
NICOLAS UK m'a permis de découvrir un secteur d'activité inconnu pour moi. Même si le milieu du vin m'attire assez, je n'avais jamais eu l'occasion d'avoir une expérience significative dans ce domaine. J'ai eu une expérience très enrichissante où j'ai beaucoup appris professionnellement, je...
Walt Disney World in Orlando: trainee as park greeter (2008)
Rapport de stage - 12 pages - Management organisation
I stayed for two and a half months at the Walt Disney World in Orlando, Florida. I worked at the main entrance of Typhoon Lagoon, and thereafter in the Water Park as a park greeter. I was determined to work at Walt Disney World because I was sure that I would acquire sufficient experience and...
Schneider presents the best manufacturing processes to satisfy customers' requirements
Rapport de stage - 37 pages - Logistique
During the course of BA in business management (final year), we had to work in a foreign country. To improve my level of English, I took up an internship in Nu-Lec Industries, a company of Schneider Electric located in Brisbane in Australia. Schneider Electric is a worldwide company known to the...
Learned centered approach
Rapport de stage - 4 pages - Sciences de l'éducation
In the teaching process, there are two main categories of actors: teachers, and students. I found important to notice that, through years, the students' environment changed a lot (school violence, diversity of the population, etc.) and therefore their needs changed as well. In the Secondary...
Proton exchange membrane fuel cell
Rapport de stage - 26 pages - Physique
My three month internship took place in National Cheng Kung University (NCKU) in Tainan, south city of Taiwan. The National Cheng Kung University is ranked the second among all universities nationwide. I worked in the Department of Aeronautics and Astronautics. The Department focuses on intense...
The implementation of Kosta Boda in the French market
Rapport de stage - 15 pages - Stratégie
Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of luxury,...
Strategic Management: Stribe Stout Company
Rapport de stage - 12 pages - Management organisation
Tribe Stout Company was founded in 1980 by John Murphy, a former Brewer who was awarded for his products. This is a small family-run company composed of about twenty employees. The company is in a very touristy city of Ireland, Galway. It creates local beer sold in hotels and bars only inside the...
The sources of the constitution
Rapport de stage - 6 pages - Sciences de l'éducation
The British constitution has developed pragmatically over time and contrary to das Grundgesetz, that is to say the Basic Law, or the French constitution for example, its sources cannot be found in one single document. The British constitution is non codified, flexible, monarchical, not...
Starbucks coffee: Service analysis
Rapport de stage - 5 pages - Management organisation
The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to introduce it to the Board of...
Recommendations on employee involvement in Fiat in England
Rapport de stage - 3 pages - Management organisation
Three persons work everyday aiming to improve service and sales, to improve the dialog between financial divisions and car dealers and to gain the loyalty of customers if they buy another Fiat or another brand. Each goal or new mission is decided by the manager and employees are not involved in...
Rapport de stage de gestion d'exploitation polycultures et élevage
Rapport de stage - 15 pages - Management organisation
For the end of my second year in Purpan, I've done my internship in a Montana Ranch.
Agences de communication: quelle valeur ajoutée doivent-elles développer pour valoriser leur prestation ?
Rapport de stage - 45 pages - Marketing tourisme
La gestion de projet en agence de communication est essentielle. Elle est la plus transversale qui soit puisqu'elle consiste à gérer l'ensemble du processus de création du produit, en veillant à faire travailler toutes les fonctions spécialisées de manière coordonnée. C'est donc une relation...
Modèle de rapport de stage (version 2)
Rapport de stage - 4 pages - Management organisation
Document: Modèle de rapport de stage en 15 pages
Analysis of the shampoo market
Rapport de stage - 8 pages - Marketing tourisme
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Event Merchandising Limited (rapport de stage 2006)
Rapport de stage - 17 pages - Management organisation
Event Merchandising Limited develops and markets merchandise to a world-wide audience. It works closely with new and established brands. From blue chip corporate requirements to selling at live events, from setting up licensing programme to running online shops. Whether the requirement is for a...
Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Rapport de stage - 27 pages - Marketing tourisme
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly online,...
Walmart Overseas: An analysis
Rapport de stage - 13 pages - Stratégie
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
Comparison of the British counter terrorist policies and strategies: The IRA and Al Qaeda
Rapport de stage - 5 pages - Relations internationales
This essay compares the British strategies toward two different cases: the IRA and Al Qaeda. It underlines the main similarities and differences in both cases and also gives an overview of their historical facts. Through the comparison of both cases, this essay shows how the similarities are...