Analysis of a Heineken advertisement
Rapport de stage - 10 pages - Marketing tourisme
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic...
To analyze the effects of Fair Trade on international trade and especially on the coffee industry
Rapport de stage - 25 pages - Théories économiques
There are many definitions for fair trade, however, none of which have been accepted as a standard definition. The Fairtrade Foundation, Oxfam and Traidcraft have agreed the following common definition of fair trade: “Fair Trade is an alternative approach to conventional...
Importance of HRM for small and medium sized companies
Rapport de stage - 6 pages - Ressources humaines
At the time of globalization, organizations, which can be regarded as an entity or a social system in its own right, are being forced to adapt to business environments which involve quick responses to change, such as new laws, social trends and a new segment of...
Human Resources Management Comparison: France and US
Rapport de stage - 10 pages - Ressources humaines
Human Resources Management, summed up recently by Storey, is "a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and...
Strategic Marketing of Caroll in China
Rapport de stage - 16 pages - Théories marketing
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant...
To what extent have the national foreign policies undermined EU-Chinese relations?
Rapport de stage - 8 pages - Questions européennes
EU diplomatic relations with China were established in 1975 and are governed by the 1985 EU-China Trade and Cooperation Agreement and seven other legally binding agreements. This rapprochement between the two powers culminated in the setting up in 1988 of a delegation by the EC Commission...
Promoting Democracy
Rapport de stage - 8 pages - Sciences politiques
Chapter four of Payne's book deals with the notion of democracy, which is a very old one. Democracy is a process, that is to say it is in constant evolution. Today, we can say that most developed countries are democratic, and each country has followed a different path to...
The death penalty: The importance of dying with honor
Rapport de stage - 15 pages - Littérature
In literature as in cinema, the subject of death penalty has been largely used. It can be seen in fantastic films such as The Green Mile by Frank Darabont, as well as in journalistic type of books, as in In Cold Blood by Truman Capote or in The Executioner's...
Luxury goods in China
Rapport de stage - 4 pages - Stratégie
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly,...
The launch of hairdressing salon "Tchip" in Australia
Rapport de stage - 32 pages - Stratégie
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Environmental issues linked to North-South relations posing a challenge for Geopolitics
Rapport de stage - 10 pages - Sciences politiques
Economic globalization, global media flows and the Internet seem to make our traditional conception of geopolitics, in terms of political geography and international relations, no longer appropriate. The deepening impacts of globalization, especially within North-South relations, have undeniably...
The process of state and nation-building in Germany
Rapport de stage - 12 pages - Relations internationales
According to Waly and Denly, 'judged purely by its success in creating a nation-state, German history has to be deemed a failure until the nineteenth century'. Even though historians still argue over the beginning of Germany's history, some of them emphasize the...
Internship report: Hypovereinsbank
Rapport de stage - 17 pages - Management organisation
In the south east of Asia, Hong Kong is located on the eastern side of the Pearl River Delta. The territory was a British colony since 1842 and returned to China in 1997. Since this date, Hong Kong is called The Hong Kong Special Administrative Region. Half independent, half Chinese, the...
Placement report: Assurances générales de France of Allianz AGF
Rapport de stage - 24 pages - Finance
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a...
Developing the Museums' volunteer programmed: "intouch:insideout" project
Rapport de stage - 14 pages - Arts
The brief for this project is to develop the intouch volunteer programme that is currently run by the Imperial War Museum North (IWMN) and the Manchester Museum. The funding for the current scheme is due to expire in 2009 (Management studies briefing 2008) and a key aspect of the project...
Rapport de stage "State Street Bank"
Rapport de stage - 7 pages - Finance
The Grand Duchy of Luxembourg is a sovereign state of 2 500 square kilometers bordered by Belgium, France and Germany. It has a population of over 455 000 of which 38.6 % are foreigners. The city of Luxembourg has a population of 77 300. Each working day, over 117 000...
Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Rapport de stage - 27 pages - Marketing tourisme
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more...
Internship Report - Film Society of Lincoln Center, New York
Rapport de stage - 13 pages - Marketing médias
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts...
EU enlargement (past and present) has arguably been a real achievement of the integration project but how far can the EU enlarge and will any potential problems outweigh the advantages?
Rapport de stage - 7 pages - Questions européennes
‘EU enlargement generally means increasing the size of the Union by incorporating additional members. This is a process that can take a number of years, as the candidate states attempt to align their economy and regulatory structures to those agreed to by the existing...
Analysis of the shampoo market
Rapport de stage - 8 pages - Marketing tourisme
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has...
Starbucks coffee: Service analysis
Rapport de stage - 5 pages - Management organisation
The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to introduce it to...
The link between financial reporting and capital markets: Evaluating the extent of development and use of International Accounting Standards
Rapport de stage - 4 pages - Finance
“As capital markets play an increasingly central role in today's modern economies, policy-makers are confronted with the question of how to assure the continued effective functioning of these markets and, in particular, how to develop a sound financial reporting...
Visual Arts Technician at the Drumcroon Gallery
Rapport de stage - 14 pages - Arts
This report is constructed as follows: the first part presents the gallery explaining its functioning and its philosophy in order to make my role in the organization easier to understand in the second part. The third part of the report analyses the problems I had to face, and what I learnt...
Probation report: Six week training course at the Lannion local mission
Rapport de stage - 11 pages - Psychologie
This report is a summary of my probation during my third year as faculty of the psychology department. This work had been requested by my faculty for the validation of my license in the year 2009-2010. I did this training course at the local mission of Lannion for six weeks,...
International Humanitarian Law
Rapport de stage - 22 pages - Relations internationales
Critically analyse the prohibition against the use of mercenaries in Article 47 of API. - Would the Brigade of Gurkhas or the French Foreign Legion be considered as mercenaries under this definition ? - Evaluate the extent to which the UN Convention on Mercenaries develops the law in...
The Truman Show: Movie Review
Rapport de stage - 6 pages - Cinéma
Many elements in the Truman Show illustrate the reality of our current society and how it works. I will particularly talk about the attitude of viewers who, perhaps unwittingly, are partly responsible for the broadcasting of this kind of program (reality TV shows). I shall also tackle the ethical...
Case study of Chalet Exquis, an online business
Rapport de stage - 19 pages - Stratégie
“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth...
Human resources and recruitment
Rapport de stage - 12 pages - Ressources humaines
Privacy could be defined as “the freedom to selectively reveal one's self” (CSO Magazine, Logan Roots). Today, we may be frustrated by all the existing instruments created to collect those private pieces of information that most of the time we released by ourselves....
Managing cultural diversity in South Africa
Rapport de stage - 10 pages - Sciences de l'éducation
Rainbow Nation- a term used to describe post-apartheid South Africa, when multicultural diversity emerged i.e, a country with a strong history and a rich diversified culture. Here you will find the important elements to be successful in doing business with South...
Rapport de stage chez S.T.A.T. à Milan
Rapport de stage - 10 pages - Management organisation
I worked as a secretary during two months in a society called S.T.A.T. This company offers its services to small communes to collect taxes. Indeed in Italy each commune is intended to collect taxes for the state. There is no public service like the French one to...